Champion Rochester is the streetwear brand that, founded in Rochester, New York, in 1919, revolutionized sportswear and streetwear with its iconic logo, expertise in quality, and innovations like the shrink-resistant "Reverse Weave." After decades of association with professional sports leagues and the enduring appeal of its vintage products, Champion experienced a major resurgence in the 2010s thanks to its heritage, collaborations, and store openings, establishing itself as a leader in modern streetwear.